Beauty: Counter etiquette
In my line of work, I deal with a ton of clients and to my lovely surprise, this month’s InStyle features a small little bit about how to work the counter .. and I wanted to share it with all of you as well add in my own lil tidbits!
Go when it’s slow
InStyle says: “You’ll typically get the most time and attention if you go from Monday to Thursday. (Make-up counters are busiest on Fridays and Saturdays.)” I completely agree! Everyone wants specialized attention when they go to the beauty counter; so if you’re going when its busy, whether it falls underneath those days or not, be patient. Your patience is super appreciated, trust me!

State your case
InStyle says: “Being up-front about what you’re there for (i.e., free services) can help you avoid the sales push. It also helps to meet your needs quickly and efficiently.” Again, another great point! Don’t feel guilty about coming to the counter for free services; that’s exactly why the brands offer them. Don’t be resistant however to education and product suggestions because that’s why the artist are required to do during these free services. Also, if it is super busy and you let the advisor know that you only need a quick service or sample, she might be able to assist you earlier.
Come clean
InStyle says: “Don’t feel like you need to say you use items only from that brand. Tell consultants the treatments you use so they’ll make better recommendations.” I’ve personally never had any issues with this, but I totally agree; never feel the need to lie to the advisor and say that you use their brand. They won’t judge you! Every artist has a kit with a myriad of different brands and everyone has a fave drugstore secret, or two or three!

Also, come clean is an awesome header for another crucial tip, come with a clean face! It’s a super pain to have clients that insist on coming with a full-face of make-up, yet don’t want to remove it or worse want a foundation/concealer match to whatever they have on already. A clean face and canvas makes the artist set up for optimal success with whatever she’s trying on you and puts your skin under less stress. Don’t be shy, we’ve seen it all.
Finally, Just Ask,
InStyle says: “Like a product? Then ask for a sample! If you like the product, 99 percent of cases will come back and buy it! Agreed. Be up front and say that you’re there for samples; but don’t abuse the program (whether it’s one sample per person or three) and don’t make the advisor tell you every single detail of every product when you’re more in the trying phase than the purchasing phase!
Any other beauty counter tips? Tweet me!
SHAN






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