Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.
One may also ask, what is a good engagement rate per post?
Making Sense of The Numbers
Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.
Regarding this, how do you calculate engagement rate per post?
To calculate engagement rate: Check the total number of engagements on a post and the reach per post. Divide the total number of engagements on a post by the reach per post. Multiply the result by 100.
What is engagement rate on social media?
Engagement rates are often used by social media marketers to define the success of a campaign, as well as social media influencers as evidence of their engaged audience. Engagement rate is calculated by the engagement (interactions) on a piece of content divided by the number of users following the account.
What is a good average engagement rate on Facebook?
0.26%