Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
Beside above, is a 5% engagement rate good?
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
Similarly one may ask, what is a good Instagram engagement rate 2020?
The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.
What is the average Instagram engagement rate?
4.7%
What is a good engagement rate per impression?
Engagement rates are typically higher than Linkedin, Twitter, and Facebook, partly due to the nature of the format. With one post per screen, you’re made to focus on the content, and either engage or scroll past. Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great.
What is a good facebook engagement rate 2020?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What is a good influencer engagement rate?
Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”
How is total engagement calculated?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
What is social media engagement rate?
Engagement rate is a fundamental metric used in social media marketing to measure the performance of a piece of content on a social media platform, such as Instagram & Facebook. … Engagement rate is calculated by the engagement (interactions) on a piece of content divided by the number of users following the account.
How does TikTok calculate engagement rate?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.