In 2015, Phan launched EM Cosmetics as a L’Oreal line, only to buy all shares from L’Oreal in 2016. Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era.
Besides, is EM Cosmetics a Korean brand?
Created by makeup artist and beauty YouTuber Michelle Phan, Em Cosmetics is inspired by Korean beauty and aims to make the most effortless, practical products possible. Serum blush and a cushion highlighter that truly looks like a moonbeam across your face are just two of our favorites from the brand.
Also question is, why is it called EM Cosmetics?
em, a Vietnamese word meaning “you,” is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of “me” – it is a makeup line that reflects the needs of Michelle’s community, their personal beauty stories and life moments.
Where is EM Cosmetics manufactured?
Is Michelle Phan still part of Ipsy?
Michelle Phan left the company in 2017. Explaining for her leave, Michelle Phan claimed that it was a daring act “to realize [her] vision of building a global beauty brand with innovative R&D and increased vertical integration.”
Is Korean makeup better than American?
Korean Skincare
Skin care is highly valued in the Korean culture. Korean skincare focuses on prevention, making it more effective than traditional Western beauty techniques. In South Korea, parents teach their children about skin care very early on.
Which makeup brand is best in Korean?
The 7 Best Korean Makeup Brands
- Holika Holika.
- EM Cosmetics.
- I’M MEME.
- ETUDE HOUSE.
- Kaja Beauty.
- CLIO.
- TONYMOLY.
What is the most popular makeup brand in Korea?
10 Best Korean Makeup and Skincare Brands
- MISSHA. …
- THE FACE SHOP. …
- innisfree. …
- SKINFOOD. …
- IOPE. …
- banila.co. …
- It’S SKIN. …
- Sulwhasoo. Sulwhasoo is a luxury cosmetics brand by the biggest Korean beauty manufacturer, “AMORE PACIFIC”.
Is EM Cosmetics a luxury brand?
Marketing Em Cosmetics
Her products are not as cheap as drugstore products, as they are better quality (both in terms of packaging and formula), but they are not in the luxury price range.