Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
Similarly one may ask, what is the average engagement rate on Instagram?
4.7%
Accordingly, how do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
How much does Instagram pay you for 1 million followers?
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
Are Instagram engagement groups worth it?
Groups are most effective if accounts are in the same niche and preferably have a huge following. For a while, it was a great way to boost your engagement, and even have your content placed in the explore page. This was great before the last big Instagram algorithm update, as all accounts shared the same explore page.
How much money does 10k Instagram followers make?
< 10,000 Followers
According to a recent survey, these accounts can make up to, on average, $88.00 per post.
Who has the highest engagement rate on Instagram?
Finland
What age group uses Instagram the most?
Instagram demographics and usage
- # of monthly active users: 1 billion.
- Largest age group: 25-34 (33.1%)
- Gender: 57% female, 43% male.
- Average time spent per day: 29 minutes.
Should you post everyday on Instagram?
It’s generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.
How is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
What is average engagement rate?
The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.
What is a good reach to engagement ratio?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.