How do you calculate engagement rate?

What is the Engagement Rate?

  1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
  2. It is calculated as total engagement divided by total followers, multiplied by 100.

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One may also ask, is a 5% engagement rate good?

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

Also, what is a good social media engagement rate? Engagement rates are typically higher than Linkedin, Twitter, and Facebook, partly due to the nature of the format. With one post per screen, you’re made to focus on the content, and either engage or scroll past. Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great.

In this regard, what is a good engagement rate on Instagram 2020?

1.45 percent

What is engagement rate?

The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.

What is a good engagement rate on Facebook 2020?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

What is a good engagement rate on LinkedIn 2020?

2%

How is TikTok engagement calculated?

TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.

What is the average Instagram engagement rate?

4.7%

What is a good engagement rate for TikTok?

3% to 9%

What is a good Instagram engagement?

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

Which social media platform has the highest engagement?

Facebook

What time is Instagram most active?

Friday, 9 a.m.–4 p.m.

Who uses Instagram the most?

Leading countries based on Instagram audience size as of January 2021 (in millions)

Audience in millions
United States 140
India 140
Brazil 99
Indonesia 85

Are Instagram engagement groups worth it?

Groups are most effective if accounts are in the same niche and preferably have a huge following. For a while, it was a great way to boost your engagement, and even have your content placed in the explore page. This was great before the last big Instagram algorithm update, as all accounts shared the same explore page.

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