Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.
Considering this, what is Instagram engagement rate?
noun. Engagement Rate per post is the total number of people who saw a post and left a “Like” or “Comment” on it divided by your total number of Instagram posts. resources.
Then, how do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
What is a good Instagram engagement rate 2020?
The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.
How is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
How is TikTok engagement calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
Who has the highest engagement rate on Instagram?
Finland
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
What is best time to post on Instagram?
On average, the best time to post on Instagram is between 10 AM and 3 PM CDT. However, the level of engagement you get can change dramatically depending on what day of the week you post. The best days to post on Instagram are Wednesday throughout the day, but particularly around 11 AM, and Friday from 10 AM to 11 AM.
What time is Instagram most active?
Friday, 9 a.m.–4 p.m.
What is the best time to post on Instagram during quarantine?
Although you will presumably post more than once per week, various studies suggest the following times as the best times to post on Instagram: between 2 PM and 3 PM – Thursday the best day (HubSpot ) Wednesday at 11 AM and Friday at 10–11 AM (SproutSocial)
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
How do you calculate post engagement rate?
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.
What is influencer engagement rate?
When an influencer has a high engagement rate, it means their followers are paying attention and taking action on their content. That’s why many businesses and Instagram agencies use engagement rate to evaluate who is an ideal influencer. Generally, you want to see an engagement rate of 2-3% on influencers‘ posts.