Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.
Regarding this, what is a good IG engagement rate?
3.5%
Beside this, how is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
Why has my engagement dropped on Instagram 2020?
Ads and feed changes contributing to the engagement drop
Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).
Why is Instagram dropping my engagement?
It might just be that the content was posted at the wrong time, used the wrong hashtags, or just wasn’t appealing to your audience. Just because your Instagram likes are decreasing doesn’t mean you are under a shadowban.
What is engagement rate in social media?
Engagement rates are often used by social media marketers to define the success of a campaign, as well as social media influencers as evidence of their engaged audience. Engagement rate is calculated by the engagement (interactions) on a piece of content divided by the number of users following the account.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
What is YouTube engagement rate?
To calculate a channel’s YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channel’s videos, and divide by the total number of channel subscribers.