Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.
Also, what is a good IG engagement rate?
3.5%
Likewise, how do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
Why has my engagement dropped on Instagram 2020?
Ads and feed changes contributing to the engagement drop
Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).
How much should I charge for an Instagram post?
When deciding how much to charge for a sponsored Instagram post, ALWAYS start with this simple formula: Charge $10 for every THOUSAND followers you have. In other words, charge 1% per thousand followers.
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.