By calculating the number of likes and comments, the Instagram Engagement Calculator can estimate the average engagement rate. Some analytics tools, like what Phlanx offers, are free to use by anyone.
Then, what is good Instagram engagement?
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.
Beside above, how does Instagram calculate engagement?
Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.
What is average engagement rate?
The average engagement rate per post is defined as the average engagement of the posts divided by the number of fans or followers the page has all multiplied by 100.
What is the average Instagram engagement rate?
4.7%
Do Instagram carousels raise engagement?
Carousel posts tend to have a higher engagement rate per post – between 1.65% and 5.13%, depending on the profile size. With one exception, carousel posts perform better than images or videos – an average of between 0.25% – 0.51% higher engagement. Surprisingly, images actually have the lowest engagement rates.
What is a good Instagram engagement rate 2020?
The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.
How is engagement calculated?
The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.