STEP 1: Add up a post’s total likes, comments, and shares. STEP 2: Divide by your total number of followers and multiply by 100 to get your average engagement rate percentage. Note: The benchmark for this metric is different on every platform.
People also ask, how is post engagement calculated?
Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Multiply the whole thing by 100 to turn it into a percentage. Engagements on Facebook include reactions, shares, comments, and some clicks on links, videos, and images.
Likewise, people ask, what is a social media engagement rate?
Engagement rate is a fundamental metric used in social media marketing to measure the performance of a piece of content on a social media platform, such as Instagram & Facebook. … Engagement rate is calculated by the engagement (interactions) on a piece of content divided by the number of users following the account.
What’s a good engagement rate?
Making Sense of The Numbers
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
How is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
What is the average Instagram engagement rate?
4.7%
How is TikTok engagement rate calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
What is Facebook engagement rate?
Facebook Engagement Definition
The Engagement metric measures the effectiveness of your posts and how much you are connecting with your fans. In Facebook, engagement metrics are calculated based on the number of likes, comments, shares, and clicks your posts are generating.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
What is a good facebook engagement rate 2020?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What is the average engagement?
between 12 and 18 months
How many likes Should I get with 1000 followers?
There have been countless studies done on what an average engagement percentage looks like and they all seem to land around 4%. This means that if you have 1,000 followers you should be getting at least 40 engagements from them when you post. This means likes, comments and video views.