Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
Similarly one may ask, is a 5% engagement rate good?
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
In this way, what’s a good engagement rate on TikTok?
3% to 9%
What is a good facebook engagement rate 2020?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What is the average Instagram engagement rate?
4.7%
What is a good Instagram engagement rate 2020?
The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.
What is a good influencer engagement rate?
Generally, you want to see an engagement rate of 2-3% on influencers‘ posts. A ratio of 4-6% is excellent, while posts in the high tens and twenties are considered “viral.”
How do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
What is a good engagement rate on LinkedIn 2020?
2%
How is TikTok calculated?
It is usually calculated as the sum of likes, comments (and any other social activity such as shares) and divided by the number of followers. For TikTok, you have to divide by views instead of followers.
How is TikTok reach calculated?
STEP 1: Measure the reach of any given post. STEP 2: Divide the post reach by your total number of followers. STEP 3: Multiply by 100 to get your post reach percentage.
How is TikTok money calculated?
However, like most social media networks you can calculate your individual TikTok engagement with the following formula: [(Number of hearts + number of comments)/number of followers] x100. You can calculate this either for a single post or overall.