Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
Thereof, how do you calculate post engagement rate?
Most social media influencers calculate their average engagement rate this way. To calculate the average, add up all the ER posts you want to average, and divide by number of posts: Average ER by post = Total ER by post / Total posts.
In this regard, what is a good engagement rate?
Making Sense of The Numbers
Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.
Why is my Facebook engagement so low?
You are posting too many or too few posts – As shown by the Track Social (image below), the more you post in a day the lower is the engagement. According to SocialBakers.com, if you post fewer then 2 posts a week, you will not engage your audience enough and you will lose engagement.
How is monthly engagement rate calculated?
Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.
How does TikTok calculate engagement rate?
And in case you want to calculate TikTok Engagement Rate for an entire profile you can take the overall hearts and comments of the last 20 content uploaded and divide them by the number of combined views and multiply by 100.
What is the average Instagram engagement rate?
4.7%
How does Instagram calculate total engagement?
Option #1: Engagement / Followers
The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.