Private label brands (or own brand labels) are products sold by a retailer with its own packing, but manufactured by a third party. For example, Tesco sell ordinary branded items, such as Heinz baked beans, but also sell their own ‘Tesco Value’ baked beans.
Considering this, what is a private label skincare company?
In simple terms, a private label product belongs to your brand but is contract manufactured by a specialist on your behalf. You own it, have total control over what’s going into it and how it looks, but you leave it to the experts to make it for you.
Then, what is private label in Amazon?
Amazon Private Label is about finding a product on Amazon that has high sales, but maybe a low number of reviews; getting that product, and labeling it as if it were yours. Basically, what you will try to do is to upgrade the presentation of that original existing product by creating your own brand.