The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
Also to know is, how do you calculate engagement rate on Instagram?
Divide the Average Number of Likes on Posts Four Through Ten by the Total Number of Followers: Once you have the average number of likes in post four through ten, you divide that number by the total number of followers of the account, and you get the engagement rate.
Additionally, how do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
What is a good engagement rate on Instagram 2020?
1.45 percent
What is good Instagram engagement?
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.
How much does Instagram pay you for 1 million followers?
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.