Simply put, your Instagram engagement rate is the sum of the likes and comments that you receive per post, divided by the number of followers that you have.
Similarly, what is a good IG engagement rate?
3.5%
Likewise, how many Instagram followers do you need to get paid?
The more followers you have the more money you make
But you only really need to reach around 1,000 followers to be able to start making a small amount of money.
How do you calculate engagement rate?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
Why has my Instagram engagement dropped 2020?
Ads and feed changes contributing to the engagement drop
Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.