Engagement metrics indicate interactions beyond just simply views. Facebook defines engagement as including all clicks, not only comments, likes and shares. It’s important to understand that just because your post has a high Reach, doesn’t mean you will have high engagement.
Also to know is, what is the difference between likes and engagement on Facebook?
In simple terms, engagement rate on Facebook can be calculated as the number of “People Talking about this” divided by the total number of likes.
Accordingly, which is better Facebook reach or engagement? Measuring engagement is primarily based on how compelling your post is to your target audience. And with higher engagement comes higher visibility (aka higher reach) for your posts.
Also question is, which is better post engagement or reach?
Post engagement is more important than post reach when you are trying to build a relationship with customers, measure their intent to take action (go to your website, purchase your product, etc.), and increase customer loyalty to your business. Higher reach doesn’t necessarily lead to higher engagement.